Last week I met up with Shona Daly aka The Prim Girl who showed me round the lovely home she shares with her partner James and two cats!!
Like me she had a passion for fashion from a young age. Traveling through American developed her interest in thrifting and she loved the beautiful dresses with detailing and so different from the boyish grunge wear that was the fashion at the time. Wearing her 50’s gowns with DM’s before a was a trend!!
Shona said that she the quality of the fabrics, the details and the fact she wouldn’t be wearing the same as everyone else was a factor in her love for old things.
After working studying and working in fashion for a number of years and always feeling as though her creativity was crushed she set up a vintage fashion shop online but when her partner suggested moving to his home town of Norwich Prim Vintage the shop was born.
I was interested in her take on vintage style and this is what she told me!!
“Love mixing it up – my look for everyday is normally skinny jeans and a blazer but possibly with a vintage blouse or piece of jewellery and I am never with out a vintage bag. But for an event she goes full on glam with a vintage dress – “I always wear a dress for a wedding or party, I just love the chance glam up”
We talked about how she sees the “vintage scene” going and if the bubble will burst – “her comments are very similar to my views – “she believes there will always be life in vintage and that it should be just one of the options of fashion – not for fancy dress or “event” dressing but for everyday but she says that it is hard to get this through to people; Vintage seems to fall into 2 markets – the collectables designer pieces that fetch high prices worn by the likes of Kate Moss and on the red carpet or the cheap 70’s and 80’s worn by students”
Shona like me would love to see vintage being embraced by everyone – those people who shop in the mid- range high street stores going for something different rather than the safe option. She says that it is easy to buy the ready made options on the high street but vintage dressing needs confidence to look different from the norm and more effort to find key pieces.
I could have sat and chatted all day about fashion, style and our favourite vintage pieces. I was lovely to wander around seeing her collections and fabulous house.