I haven’t been to London Fashion Week for over 20 years and it has changed just a bit!! Once upon a time it the shows were exclusively for fashion insiders, editors, buyers and valued customers. You had to wait for the images to been launched in magazine editorials but now in the digital age live streaming means everything is immediate and collections are seen as the models walk the runway and posted on Instagram in seconds.
The British Fashion Council events are still more of an insider affair but Fashion Scout who work with emerging talent – which is what I attended are more inclusive open to bloggers, students and fashion addicts alike!!
Bloggers and influencers now sit on the “Frow”, celebrities famous for not very much cause a frenzy of clicking cameras from sea of photographers camped outside the shows. Street Style images seem to be as important as the runway shoes themselves. It seems to more about the “celebrity” rather than the fashion – and I am not sure I like the way it has changed.
Don’t get me wrong it was great to see some amazing emerging designers – I was at Fashion Scout in the most glorious building – Freemasons Hall just a short walk away from the main BFC shows at The Strand and I was happy to be “papped” by the paparazzi but it was all a little bit affected!
Taking fashion show history event further back to the 1920’s, and 30’s even the press were not allowed into see the collections. Designers showed in small salon style venues or their own alitieres with the only audience their clients the odd society it girl of the day. Fashion editors would think of ingenious was to make notes on the collections from writing on white cuffs of their outfit to hiding cameras in handbags – and if there we spotted they we immediately evicted and the evidence destroyed!!
Eleanor Lambert created the first fashion that is closest to what we know today it was in 1943 known as Fashion Press Week to boost American fashion designers during the occupation of Paris.
In Paris after the war saw the Chambre Syndicate de la Haute Couture launched seasonal shows for a chosen designers to produce Haute Couture collections. An then in 1973 Paris fashion week launched under the French Fashion Federation, Milan in 1958 under the National Chamber for Italian fashion and in 1984 London Fashion Week was founded by the British Fashion Council.
Going back to my fashion week experience I actually preferred the presentations rather than the shows as you could see the designs up close rather than trying to battle to get a look on the catwalk – many designers are actually moving away from seasonal shows and more towards smaller showcases so it will be interesting to see how the fashion industry reacts to this and where the it goes from here?
A full round up will follow of my adventures and outfits in next week or so. I had a great experience caught up and met some lovely fashionistas – would I go back next season – I don’t know but ask me again in few months when I have recovered from being a little “fashioned out”!!!